During the Affordable Care Act (ACA) implementation process, state and federal governments invested millions of dollars in online exchanges to facilitate enrollment in ACA compliant health plans. Over the past few years, the online exchanges have been refined and upgraded to make them as user-friendly as possible. Even with a perfectly designed, glitch-free enrollment system, many people will still want or need personal assistance with the application process and with ongoing insurance utilization questions. To fill this need, there are a variety of assisters nationwide who are trained to guide people through the process of researching and enrolling in health plans, and some can provide ongoing support after the plan is purchased. It may be clear to you that you need help choosing a plan. What isn’t clear to many potential enrollees is how the various options for assistance – Navigators, certified application counselors, brokers, agents and enrollment consultants – differ. Here’s what you need to know before you set up an appointment.